Updated: May 16
Sea Street Publishing focuses on book-driven business growth. We take your idea and turn it into a masterpiece, with a marketing strategy to expose your business and build the perception of trust and expertise throughout your community and target market.
"Writing a book to grow your business is like lighting multiple candles with one flame.
A published book, when done right, will grow your business in many different ways, that can all improve your bottom line in the long term.
Some will argue that writing a book is one of the best investments you can make in your business. It can generate increasing results over time, especially if your book marketing strategy is effective.
Whether you provide a service, supply a product, or offer coaching or consulting, I’m convinced that almost any business owner or entrepreneur can publish a book that will grow their business in more ways than one.
#1 – Boost Authority and Credibility
Add “Bestselling Author” to your title, and it's an instant authority boost.
When you have the experience of writing and publishing a book, especially on a topic related to your industry, you're instantly considered a Subject Matter Expert.
That means, people are looking to you for knowledge and problem-solving ideas, because you are a credible authority.
What better way to boost your business by increasing your thought leadership and credibility as a published author?
#2 – Brand Visibility
Brand visibility equals trust. It's one of the most important things that tell a prospect that your business is the real deal, and can bring in the right results.
Getting prospects and potential clients to trust you can be easy with a high-quality, professionally published book.
Using a book to grow your business from a brand visibility standpoint is one of the best ways to help prospects become aware of your company, and ultimately trust you to fulfill the customer's needs.
#3 – Lead Generation
Leads are potential people that are interested in what you have to offer, and a book funnel is single-handedly one of the most successful ways to bring in leads on a consistent basis through your book.
Using a book as a lead magnet helps you grow your email list, build your prospect base, and provide value that helps more people learn about what you offer.
The best part about using a book to grow your business leads? It's usually running on autopilot (meaning there's minimal manual work involved). You don't have to rely on cold calling and direct response methods.
Instead, customers can use your book to gain awareness, engage with your content, and take action to enter your sales pipeline – without you having to do all the manual work (especially if you're using automated systems).
The second best part? The leads your book will bring in will be higher quality leads – people that actually want to learn more about your topic and how you can help (which means it's
generally easier to turn them into customers).
#4 – Better Than a Business Card
Some people say a published book is like a business card. I say it's BETTER than a business card.
With a book, you're not only able to tell customers a lot more about your business and how you can help them solve a problem…
You're also able to help educate your customers, which means you can set clear expectations and help them make informed decisions that will increase their lifetime value with your business.
You're also providing a ton of information by helping them learn more about your topic with a business-building book. This means they'll likely rave about you to all their network, which brings us to the next benefit…
#5 – Referrals, Referrals, and More Referrals
A book can grow your business through leveraged referrals.
When is the last time you recommended a book to a friend or colleague that had a specific problem or needed to learn more about a topic? If you're like most people that read books, you probably do it more often than you think!
The same is true for your average Jane. So, imagine Jane reads your book and because she learned so much from your content, she starts to recommend it to everyone she knows who could benefit from the content.
The right books often get referred to the right people, which means more readers and prospects for your business.
#6 – Conversion
When an interested prospect becomes a buying customer, a conversion occurs.
To get more prospects converted into paying customers, a number of things have to happen. The prospect must trust and believe in your product, and see the value in it.
Although a number of factors affect conversion, a book can help grow your business by increasing conversion by educating prospects.
When prospects learn something valuable from you, they will trust you and believe that your business knows what it's doing and can help them.
And a book is the best way to educate your prospects, which means that the more they are educated, the higher the chance is that they will convert and pay for additional products and services from you.
#7 – Media & PR
A book opens the doors to more opportunities – specifically when it comes to media and public relations.
This isn't to say that once you publish a book journalists and reporters are instantly going to knock down your door for interviews. I mean, they might, but that's an exception, not the rule.
But with the right pitching method and networking strategy, landing media opportunities like speaking gigs, podcast interviews, guest author blogs, and even TV appearances will be easier for you.
Adding “Author” to your byline is an instant media perk, and journalists are always looking for attention-grabbing stories from credible sources.
And more media and PR exposure means you will have more eyes on your business.
#8 – Book Royalties
If you're wondering why book royalties are not higher up on this list, it's because book royalties will probably not drive as much revenue as you think. There are exceptions, of course.
For instance, if you're book is on the New York Times Bestseller list continuously for months on end, then yes, that will be a pretty chunk of change for you in book royalties.
#9 - Legacy
You've worked your tail off on this rollercoaster we like to call entrepreneurship. You’ve earned many stories- good, bad, funny, and inspiring. You’ve met so many people along the way, many that have left a lasting impression or even possibly restored your faith in humanity. You’re a part of a community that supports you, and that community would love a sneak peek behind the scenes of the journey that brought you to this point. Future generations will be intrigued to see how business was done in this time period, and they’ll be eager to learn how their family members had a hand in building their community.
#10 - Tax Write-Off
This one is straightforward. Take advantage of everything in this list AND write it off afterward!
Don’t just take it from us, here are some quotes from fellow industry professionals:
“Not only does a book bring in new prospects, but it also increases their quality. For instance, we’ve noticed that people who have read our lead-gen book are much better prepared for our sales calls and are primed to buy. The next reason explains why.” - Forbes
“A new book is a massive opportunity to establish yourself as an expert in your field. You can leverage your book by breaking it down into smaller digestible pieces—blogs, articles, social media posts, etc. The possibilities really are endless. Spreading this information across these channels and any other appropriate space will ensure you reach your ideal audience and provide value.” ~ Blair Thomas, eMerchantBroker
“Use your book as a marketing tool for the rest of your business by creating an event and giving the book to your friends, clients and colleagues. Later, turn this conversation into free marketing by inviting them to post on social media to tell their friends about the book and your brand. This gives many people an opportunity to learn about your business.” ~ Candice Georgiadis, Digital Day
“One way to use your book to grow your business is to get involved in relevant communities across the internet. For instance, if you own a marketing SaaS, then decide to write a book on marketing, you could easily promote your book (and business) on relevant social media forums and groups. People interested in marketing may read your book and then check out your site.”
“Being a published author is a major boost to your image, especially online. With the help of an SEO expert, you can easily use your author status to rank higher on Google searches relevant to your business niche. Improving your web presence like this can increase your visibility to new customers or clients.” ~ Bryce Welker, Real Estate Schooler
“One of our clients throws his book on the table at the beginning of his meetings with investors. Guess who they will remember? The guy who gave them a business card or the guy who made the grand entrance with a book?
Being an author gives you a celebrity-like status. People still get excited when they meet an author. Having a book means you have value to share. We were taught to respect books in childhood, and this never goes away.” -Forbes
So, where do you start?
Think about your book idea the way you think about your business. There needs to be demand for what you offer, and you need to have a unique sales proposition (USP). In other words, your book needs to fit in and stand out. It needs to fit into an existing genre when you browse categories on a retailer site, and it needs to give your reader a reason to choose your book as opposed to the book next to yours on the bookshelf.
Once you have your USP, put together an outline (or a table of contents) so that you never stare at a blank page when you get into the writing phase." -Selfpublishing.com
Sea Street Publishing focuses on book-driven business growth. We take your idea and turn it into a masterpiece with a marketing strategy to expose your business and build the perception of trust and expertise throughout your community and target market.